“While there are plans to invest in new features and team members to benefit the Beer Advocate community, the content in Beer Advocate user profiles, forums, and beer pages will remain unaltered,” the release said. Among advertising opportunities on Untappd are sponsored badges ($2,000 per month for a nation-wide badge), in-app promotions ($10,000 per month for a national promotion supported with an email to subscribers) and paid placements on its home screen ($30,000 per month for a national tile). Untappd has monetized its platform and data by offering breweries as many as 1.5 million impressions with users per month. Untappd offers a more broad rating experience for users, who “check in” beers they drink and rate them on a five-point scale, with the option to add flavor descriptors, and receive news from breweries and retailers. However, the membership system remains under maintenance and unable to accept new members. The company also offered a paid membership called the Respect Beer Society that gave members special access and posting abilities, discounted event tickets and a banner-ad free view of the site. The switch in frequency was “not enough to overcome some of the larger trends in the market.”īeer Advocate has soldiered on, maintaining its website, ratings system, online forum and beer festival business. But the company scaled back publication frequency from monthly to quarterly in January 2018, and then ceased publication entirely in April 2019. “Next Glass is committed to not only helping Beer Advocate, but passionate about protecting and cultivating our unique culture, identity, and community.”Īlthough Next Glass has acquired Beer Advocate’s assets, users’ Beer Advocate and Untappd accounts will remain separate, according to a press release posted to Untappd’s website.īeer Advocate had derived “a large portion” of its business from advertising income from the print magazine, Alström wrote. “We’ve been struggling to keep the lights on for over two years, and we still face some challenges, but I’m confident that this is the best path for all of us,” Alström wrote. Beer Advocate co-founder Todd Alström announced the deal on the Beer Advocate forum, adding that Next Glass has acquired “the brand, trademarks, website, data, etc.”

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